Пропонуємо ознайомитися із карткою «Основні помилки під час написання Bio», яку підготувала Людмила Колодник, юрист, керівник Центру правничої лінгвістики Вищої школи адвокатури НААУ, викладач спеціалізованого курсу «Юридична англійська» — «Legal English» з особисто розробленими програмами навчання — Contract Law, Company Law, Legal Writing.
• Informal Photos: Avoid using old repurposed photos of your school yearbook photo.
• Avoid Being Wordy: You don’t need to add everything you have done in your legal career in your online bio. Avoid the fluff and focus on the highlights. The ideal bio length is between 300-500 words.
• Big Blocks of Text: Too much text tires online readers, and chances are pretty high your readers will lose attention even before they hit the second paragraph. So, keep paragraphs short with 2-4 sentences to incorporate white space.
• Third-Person Formal: Avoid calling yourself “Ms. or Mr.” in your bio. This can be off-putting for potential clients. Instead, use your full name once at the beginning of your biography and your first name after that. It’s essential to note that there is a ton of debate about whether to write your bio in the third person (he, she, them) or first person (I, me, my). But the answer depends on your personal brand, who your target audience is, and your legal practice area.
Зареєструватися на найближчі заходи Людмили Колодник:
• Tips for Building a Successful Legal Career: how to Write a Successful motivation Letter. http://surl.li/ieuzm
• Tips for Building a Successful Legal Career: what is Electronic Evidence? http://surl.li/ievad